Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
Online gambling operator Unibet announced today that it is to launch an version that is overhauled of online gaming brand Maria later this thirty days. The company stated that the overhaul would add a fully responsive front-end web site and a brand tonality that is new. Therefore, the it might be diversified in a bid to become more appealing to both feminine and gambling that is male.
Unibet bought Maria Holdings Ltd. back in 2007 for the amount of £54 million. It shall now be rebranded as Maria Casino in most the areas it runs by mid-February. The launch is to occur in three phases. The overhauled web site went go on February 8 in Estonia. It really is to be launched in the UK on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it shall shift its offering from online bingo to casino games because the latter have proved to be much more popular among gambling customers. Therefore, the brand should be able to target both male and female players.
The on-line casino games is offered across all available networks. The Maria Casino web site may have its logo and branding revamped. Brand New personalization features and dashboard will also be introduced. Dersim Sylwan, Head of advertising for Maria, explained that although the web site will always be one ‘with a touch that is feminine’ they’re now intending at expanding their client base so that it consist of both male and female gambling customers.
Are you aware that shift from bingo to casino, the executive noted that they’ll are in possession of to upgrade the brand name in a manner that reflects that shift aswell Maria’s customer demographics. Bingo will continue being an crucial part regarding the brand name’s product offering, aided by the bingo client that is latest launched back in 2015 showing a lot more than positive results.
Following its revamp and rebranding, Maria Casino may also have new brand character that is likely to engage existing clients deeper in just what the internet site is providing and would provide grater commitment from their store.
An exciting marketing campaign will mark the rebranding and revamp. It will likely be distributed across all networks to make certain that both current and potential brand new players are going to be reached and introduced towards the brand that is new and the revamped website. TV adverts will run within the organization’s core areas, other relevant content will also be spread across various networks, with radio, printing, and mobile being among those. a social media campaign will likely be launched to share with players concerning the changes that are upcoming.
Development Launches Dedicated Live Casino Areas for Genting and Crockfords
Provider of Live Casino solutions as well as other products for the gambling industry Evolution Gaming announced that two brand new real time Casino areas for online gambling operator Genting Alderney are launched.
A Genting Casino area is going to be providing casino that is popular like Live Blackjack, Three-Card Poker, and Baccarat, in addition to Evolution’s exclusive Immersive Roulette. All games will likely be streamed from the said devoted area at Evolution’s Riga-based studios.
Another devoted area will undoubtedly be featuring VIP experience aimed at recreating the renowned Crockfords, known to be the earliest video gaming club for rich players. Gambling customers need the opportunity to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated glance at the Riga studio.
Commenting in the launch of this two brand new gaming that is dedicated, Genting Casino Managing Director Peter Nolan said it is instrumental with their online growth strategy to have a fully built-in service that spans in both land-based and live-streamed environments. The executive also noticed that a payment that is new is going to be developed to guarantee the easier and faster transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.
Are you aware that effects the launch regarding the two devoted areas need on Genting’s online brand name, the administrator defined this as a significant milestone for the business’s development, offering clients the chance to feel the Genting and Crockfords environment on a number of devices.
Evolution Gaming CEO Jens von Bahr said they are ‘enormously proud’ to launch gaming real time Casino mgm online casino areas with Genting, hence underlying their focus to converge and optimize video gaming possibilities for land-based venues to ensure that those have the ability to provide both brand new and existing players aided by the most useful feasible experience.
Before the launch for the two dedicated casino that is live for Genting, Evolution has supplied the video gaming group with its selection of Live Casino solutions. In August 2015, Genting went live with the provider’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being just few of those.